Creating the
perfect design brief
Before we start
Good communication is at the core of a good design brief. We want to make sure we know exactly what you want and how we’ll go about delivering to your expectations.
To help you along we’ve listed some handy guidelines and examples here.
If you know exactly what you want, feel free to skip through to the brief form below.
What to consider
Every project is unique. Some of these points might not apply to your specific project, but take a moment to consider if every detail has been covered.
Admin
1) Does the project have a name?
2) What is the deadline?
3) Are there milestones for the project?
4) Does the project require a written contract?
5) Is there an existing brand identity for the design?
(this can include a formal brand identity, logo, colour palette, or previous designs)
Audience
1) Who is the design for?
2) How is the design distributed?
(printed out, sent by email, uploaded to a website, etc.)
Specifications
1) Is the design for print, for web or both?
2) What size is the design?
3) In what format should the deliverables be?
(pdf, png, svg, jpg, ai, psd, etc.)
4) Do you need the files to be editable?
5) Do you have any references or inspirations for the design?
Communication
1) Does everyone know who is involved in the project?
2) Has everyone been properly introduced?
3) Is it clear who is in charge?
4) How will you communicate?
(email, WhatsApp, Slack, Zoom, Teams, Skype, etc.)
Budget
1) Is the design project-based or hourly?
2) Has the budget been discussed?
3) Has a deposit been discussed?
4) Has a payment method been discussed?
Brief example
We create interactive briefs with Milanote.
(don’t worry if you don’t use Milanote, you can access the briefs in your browser and you don’t have to create an account if you don’t want to)
Ready to get started?
Use the contact form below to start your brief, or email us directly at hello@kadi.co.za.
Feel free to answer only what applies to you.